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Welcome to our new occasional blog series, ‘Under the Campaign Hood’, in which we take a closer look at some of the specific projects and campaigns that we’re engaged with that illuminate different perspectives on our work and how we put theory into practice. First up, Marg explores how the insidious nature of the gambling industry manages to manipulate and co-opt the social capital of worthwhile causes and trusted public figures and unpicks how seemingly innocent media moments are benefitting an industry that extracts $25 billion from the community each year and the uphill battle gambling reform advocates face everyday.